BIG. BOLD. BLUE.

The Meaning

Firstly, our business has grown by leaps and bounds since it’s infancy. Not only has our head count increased, but the offerings and service we provide is at an all-time high. Simply put: We’re consistently growing in all facets of business, and our views have evolved to match this growth. We’re thinking bigger and doing more than ever before, which is why we say this:

“BIG.”

Secondly, over the past year, our Executive Leadership Team has consistently reminded SWSCALE team members about the importance of evolution. Questions such as “What can you do differently today?” and “Are you being as efficient as possible?” have been regularly posed to our team, who have responded with innovative thinking, enhanced action, and an openness to go beyond their regular knowledge base. Essentially, we’re being bolder, which is why we say this:

“BOLD.”

And, thirdly, we’ve been making a pronounced effort to showcase a well-defined visual presence that screams “SWSCALE”. Gone are the days of slapping our logo on a plain sheet of paper and saying “This is us!”

Today, who we are and what we do are more strategically displayed, with consistency and trends taken into larger consideration. At the end of the day, however, these improvements continue to be produced and defined around the use of our calling card color:

“BLUE.”