BLOG: BIG. BOLD. BLUE.
With calendar year 2021 in the rear-view mirror, we’d like to highlight a message that you’re going to be seeing a lot from us in 2022:
“BIG. BOLD. BLUE.”
Throughout the year, you’ll see the phrase “BIG. BOLD. BLUE.” promoted across various portions of our marketing material. From social media posts, to printed material, and even here on our website, this statement has been (and will continue to be) pushed to the forefront of our messaging.
But why are we doing this, and what does it mean?
Firstly, our business has grown by leaps and bounds since it’s earliest days. Not only has our head count increased, but the offerings and service we provide is at an all-time high. Simply put: We’re consistently growing in all facets of business, and our views have evolved to match this growth. We’re thinking bigger and doing more than we ever have before, which is why we say this:
Secondly, over the past year, our Executive Leadership Team has consistently reminded SWSCALE team members about the importance of evolution. Questions such as “What can you do differently today?” and “Are you being as efficient as possible?” have been regularly posed to our team, who have responded with innovative thinking, enhanced action, and an openness to go beyond their regularly knowledge base. Essentially, we’re being bolder, which is why we say this:
And thirdly, we’ve been making a pronounced effort to showcase a well-defined visual presence that screams “SWSCALE”. Gone are the days of slapping our logo on a plain sheet of paper and saying “This is us!”
Today, who we are and what we do are more strategically displayed, with consistency and trends taken into larger consideration. At the end of the day, however, these improvements continue to be produced and defined around the use of our calling card color:
The Bottom Line
We felt that it was important to encapsulate all of these points into a simple, single piece of messaging, which could succinctly serve as a reminder to everyone about the efforts and evolution that is regularly occurring at SWSCALE.
Translation: We think big, act bold, and proudly represent blue.
Do you have a question?
For more information about Scales for sale or rent, Scale Calibration, or other services, call one of our experts today at 602-243-3951.
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